In conjunction with Newspaper Internet Consulting & Services, LLC, Arista Technologies has developed CalendarPowerTM, a community events calendar service for the media industry. CalendarPowerTM creates an enhanced relationship between the news company and the community, and adds a simple, self-selling new revenue stream to your Web strategy. As organizations, schools, and businesses post their events to your regional Events Calendar -- linked from your news Web site -- they are presented with simple, low-cost methods to "market their event" -- by linking an existing Web site or designing content for their own Web page to further explain their event. CalendarPowerTM offers free maps and driving directions for every event posted, and there are great TV and movie listings as well -- all free. To view sample installations of CalendarPowerTM, click the images below.