Arista Technologies has provided Website services to the Heartwarmers
family of email newsletters since its inception in May of 1998. These
five newsletters: Heartwarmers, Petwarmers, Gardenwarmers,
Kidwarmers, and Pocketwarmers are read by over 200,000 subscribers.
The Heartwarmers organization, and its Web site, has been
featured in articles published in People Magazine, Women's
World, and USA Today.
Some of the features that Arista Technologies provides to Heartwarmers
are listed below. If you have an email newsletter, or if you are planning
on starting one, we can provide similar services to you.
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Signup forms
There are five newsletters in the Heartwarmers family, and each has its own
subscription form. For example, the form for subscribing to Kidwarmers is
shown to the right.
Each form, however, cross-sells the other newsletters,
and people are given the opportunity to subscribe to any number of the
newsletters at once.
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Free offers
After a new subscriber has filled in the subscription form and clicked the Submit
button, a list of free offers appears, as shown to the right.
This not only encourages people to subscribe, but represents a revenue
opportunity for you, since the sites you are directing the new subscriber
to may pay you for bringing them new customers.
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Custom applications
Inspired by the movie "Pay It Forward", Arista Technologies wrote a
custom application that allows the members of the Heartwarmers community
to send favors via email.
The system keeps track of the growing tree of senders and receivers of
favors, and reports on those with the highest numbers.
This illustrates the programming and database experience that Arista
Technologies uses to create unique Web-based applications. To view the
"Get a Favor/Give a Favor" application, click on the image.
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